Facebook Not Exempt From Social Media Accountability

For decades, consumers have been helpless in the fight against large businesses. If consumers were mistreated or wronged, they could only reasonably complain to the business and close friends. They did not have a platform in which to complain to the masses or ban together with others who experienced the same frustration. Certainly their complaints could not counterbalance the marketing efforts of the misbehaving company.

Then came Facebook. With the emergence of this social networking site came the very platform needed for consumers to ban together and form a powerful voice. [i.e. the nearly 5,000 people who hate Comcast]

Currently, Facebook is under fire by the very monster that they created. The social media masses are throwing Facebook under the bus for the risky changes they have made to their privacy policy.

If Facebook were a country, it would be the 4th largest in the world. It was on pace to become #3 until recent concerns arose. Now, once second rate social sites are experiencing a growth explosion as a result of Facebook’s questionable behavior.

“Right now is the perfect time for us,” said Leo Shimizu, co-founder of a company called Pip.io

“The market opportunity is one of a kind, and it’s up to us to capitalize on it,” he said.

“Facebook is pushing to the edge of users’ comfort zone,” he said. “It has certainly planted a seed in some users’ minds to look for an exit door.”

Now, more than ever before, American businesses have accountability for their actions – both good & bad. The fly-by-night business finally has a reputation that precedes them. And there is profit in operating honorably. Transparency isn’t just a presidential catch-phrase, but a way of doing business.

article | Social Networks Capitalize on Facebook Privacy Fears.